The need to understand people lies at the core of any product design, and currently there are two standard ways to measure that understanding: big datasets and small research studies-aka thick data. Most organizations favor big over thick, but in doing so they miss the larger picture. In this report, author Pamela Pavliscak outlines a way to use data of all kinds to understand the relationship between people and technology.
Description:
The need to understand people lies at the core of any product design, and currently there are two standard ways to measure that understanding: big datasets and small research studies-aka thick data. Most organizations favor big over thick, but in doing so they miss the larger picture. In this report, author Pamela Pavliscak outlines a way to use data of all kinds to understand the relationship between people and technology.