the far end of town

where the Grickle-grass grows and the wind smells slow-and-sour when it blows and no birds ever sing excepting old crows ...

is the Street of the Lifted Lorax.

And deep in the Grickle-grass, some people say, if you look deep enough you can still see, today, where the Lorax once stood just as long as it could before somebody lifted the Lorax away.

'Wbauwt *-Lons?

��--ittbae?

. And� .. '& Jlft;:d. �v,p IIQ����

&om the far.e¥ of���·

The o1d O.a.�l� 8tilllivo hCic.

Aak him. Htkn�

You won't see the Once-ler.

Don't knock at his door.

He stays in this Letkitn, cold undet the toof, where he makes his own clothes out of miff-muffered moof.

And on special dank midnights in August, he peeks out of the shutters

and sometimes he speaks and tells how the Lorax was lifted away.

He'll tell you, perhaps ...

if you're willing to pay.

On the end of a rope

he lets down a tin pail and you have to toss in fifteen cents and a nail and the shell of a great-great-greatgrandfather snail.

The he pulls up the pail, makes a most careful count to see if you've paid him the proper amount.

Then he hides what you paid him away in his Snuvv, his secret strange hole in his gruvvulous glove.

Then he grunts, "I will call you by Whisper-rna-Phone, for the secrets I tell are for your ears alone."

SLUPPI

Down slupps the Whisper-tna-Phone to your eat and the old Once-ler's whispers are not very clear, since they have to come down through a snergely hose, and he sounds as if he had

smallish bees up his nose.

''Now I'll tell you," he says, with his teeth sounding gray, ''how the Lorax got lifted and taken away ...

It all started way back ...

such a long, long time back. ..

Way back in the days when the grass was still green and the pond was still wet and the clouds were still clean, and the song of the Swomee-Swans rang out in space ...

one morning, I came to this glorious place.

And I first saw the trees!

The Truffula Trees!

The bright-colored tufts of the Truffula Trees!

Mile after mile in the fresh morning breeze.

And, under the trees, I saw Brown Bar-ba-loots --·

frisking about in their Bar-ba-loot suits as they played in the shade and ate Truffula Fruits.

But those trees! Those trees!

Those TrN.fJNia Trees!

All my life I'd been searching for trees such as these.

The touch of their tufts was much softer than silk.

And they had the sweet smell of fresh buttery milk.

I felt a great leaping

of joy in my heart.

I knew just what I'd dol I unloaded my cart.

�ao-tb.ne&)ll.lliid bUilt a waD �·

Then t �ped doWn a Tmffvl• TRe with one chop.

And with great skilifulskill ud with great speedy speed, I tOok the soft taft. And I knitted a Tlmeedl

"'Mister!'" he said with a sawdusty sneeze, ""I am the Lorax. I speak for the trees.

I speak for the trees, for the trees have no tongues.

And I'm asking you, sir, at the top of my lungs"he was very upset as he shouted and puffed-

'Whal's thai THING yo11've made 0111 of my Tn�f!Nia 1Nft1"

"Look, Lorax," I said. ((There's no cause for alarm.

I chopped just one tree. I am doing no harm.

rm being quite useful. This thing is a Thneed.

A Thneed's a Fine-Something-That-All-People-Need!

It's a shirt. It's a sock. It's a glove. It's a hat.

But it has other. uses. Yes, far beyond that, You can use it for carpets. For pillows! For sheets!

Or curtains! Or covers for bicycle seats!"

The Lorax said,

('Sir! You are crazy with greed.

There is no one on earth who would buy that fool Thneedl"

But the very next minute I proved he was wrong.

For, just at that minute, a chap came along, and he thought that the Thneed I had knitted was great.

He happily bought it for three ninety-eight.

I laughed at the Lorax, "You poor stupid guy!

You never can tell what some people will buy."

. ' . .. .. � •I ••

I repeat," cried the Lorax, "

"I speak for the trees!"

"I'm busy," I told him.

"Shut up, if you please."

I rushed 'cross the room, and in no time at all, ...

built a radio-phone. I put in a quick call.

I called all my brothers and uncles and aunts and I said, "Listen here! Here's a wonderful chance for the whole Once-ler Family to get mighty rich!

Get over here fast! Take the road to North Nitch.

Turn left at Weehawken. Sharp right at South Stitch."

And, in no time at all,

in the factory I built, the whole Once-ler Family was working full tilt.

We were all knitting Thneeds just as busy as bees, .//

to the sound of the chopping of Truffula Trees.

Then ...

Ohl Baby! Ohl

How my business did growl Now, chopping one tree at a time was too slow.

So I quickly invented my Super-Axe-Hacker which whacked off four Truffula Trees at one smacker.

We were making Thneeds four times as fast as before!

And that Lorax? ...

He didn't show up any more.

1HNEEJ>�

s,. ...

....

But the next week

he knocked

on my new office door.

He snapped, "I'm the Lorax who speaks for the trees which you seem to be chopping as fast as you please.

But I'm also in charge of the Brown Bar-ba-loots who played in the shade in their Bar-ba-loot suits and happily lived, eating Trufula Fruits.

"NOW .. thanks to your hacking my trees to the ground, .

there's not enough Truffula Fruit to go 'round.

And my poor Bar-ba-loots are all getting the crummies because they have gas, and no food, in their tummies!

''They loved living here. But I can't let them stay.

They'll have to find food. And I hope that they may.

Good luck, boys," he cried. And he sent them away.

I, the Once-ler, felt sad as I watched them all go.

BUT ...

business is business!

And business must grow regardless of crnmmies in tummies, you know.

-

... j1

.

..

...

.lil

--·

&

• ••

,-··

.• ·•

,,

• • •

- ......

. . . t1

-.

_

I meant no hann. I most truly did not.

But I had to grow bigger. So bisgcr I got.

I

my factory. I biggeted my toads.

I

my wagons. I biggcred the loads of the I shipped out. I was shipping them forth to the South! To the Bastl To the Wcstl To the North!

I went right on biggering ... semng more Thnceds.

And I biggcred my money, which everyone needs.

Then again he came back! I was fixing some pipes when that old-nuisance Lorax came back with more gripes.

''I am the Lorax," he coughed and he whiffed.

He sneezed and he snuffled. He snarggled. He sniffed.

"Once-lerl" he cried with a cruffulous croak.

"Once-lerl You're making such smogulous smoke!

My poor Swomee-Swans ... why, they can't sing a note!

No one can sing who has smog in his throat.

"And so "

,

said the Lorax ,

"-please pardon my coughthey cannot live here.

So I'm sending them off.

"Where will they go? ...

I don't hopefully know.

They may have to fly for a month ... or a year ...

To escape &om the smog you've smogged-up around here.

''What's more," snapped the Lorax. (His dander was up.) ''Let me say a few words about Gluppity-Glup.

Your machinery chugs on, day and night without stop making Gluppity-Glupp. Also Schloppity-Schlopp.

And what do you do with this leftover goo? ...

I'll show you. You dirty old Once-ler man, you!

-

�Oii!e

lbc poa4 wbta:

Fish Jauaeel

No m.orc can they hum. for theit gillt ae an gnmmtd.

So I'm aeoding them off. Oh, their future is dteary.

Thcy1lwlk on their fins and get woefUlly weary .in scarc:h of some watet that isn't so ameuy.:tt r.---�

..

•

..

�-

"

.

//--

-��

_,..,

..

And then I got mad.

I got terribly mad.

I yelled at the Lorax, "Now listen here, Dad!

All you do is yap-yap and say 'Bad! Bad! Bad! Bad!'

Well, I have my rights, sir, and I'm tellingyou I intend to go on doing just what I dol And, for your information, you Lorax, I'm figgering on biggering and BIGGERING

and BIGGERING

and BIGGERING,

turning MORE Truffula Trees into Thneeds which everyone, EVERYONE, EVERYONE needs!"

And at that very moment, we heard a loud whack!

From outside in the fields came a sickening smack of an axe on a tree. Then we heard the tree fall.

The very last Tr��ffula Tree of them all/

•

. .

'

The Lora:x said nothing. Just gave me a glance .. .

just gave me a very sacL sad backward glance .. .

as he lifted himself by the seat of his pants.

And I'll never forget the grim look on his face when he heisted himself and took leave of this place, through a hole in the smog, without leaving a trace.

., --..

•

If

And all that the Lorax left here in this mess was a small pile of rocks, with the one word ...

"UNLESS."

Whatever that meant, well, I just couldn't •

"

•

-- -

.

.

.- _ .... , ...

. - .

That was long, long ago.

But each day since that day I've sat here and worried and worried away.

Through the years, while my have fallen apart, I've worried about it

with all of my heart.

..

...

..

"But now," says the Once-let, "Now thatyo11're here, the word of the Lo.rax seems perfectly clear.

UNLESS someone like you cares a whole awful lot, nothing is going to get better.

It's not.

/'

-

0

:

"SO ...

Catch!" calls the Once-ler.

He lets something fall.

''It's a Truffula Seed.

It's the last one of all!

You're in charge of the last of the Truffula Seeds.

And Truffula Trees are what everyone needs.

Plant a new Truffula. Treat it with care.

Give it clean water. And feed it fresh air.

Grow a forest. Protect it from axes that hack.

Then the Lorax

and all of his friends

may come back."

Join the Cam�aign to Hel� Save the Real-Life Lorax Forest "UNLESS someone like you cares a whole awful lot, nothing is going to get better.

It's not." -The Lorax Ne<Hl y forty years :tgo, when Rand(lm House firsr published Dr. Seuss's Tbt Lomx, it sent forth a clarion call-to industry and consumers a likc:-to conserve the C'Mth's precious and finite natural resources. The mes_�age of rhis whimsi.cal yc·t powerful ralc resonat<'S today more profoLLndly than ever. ln every corner of the world, we are ar risk of losing real-life Brown Bar-ba-loors, Swomee-Swans, Humming-fish, Truffula Trt<es, and the forests they all inhabit.

Together, Or. Scuss Enterprises and Random House proudly sponsor The Lorax Project, un ongoing multifucered initia.rive designed 10

ra.ist: awareness of environrnenra.l issues aod inspire <".trth-frieodly aetion worldwide by passionate individuals of all ages.

Dr. Scuss Enterprises and Ra.ndom House suppon consetv:�cion groups around the world ro whance cricical activities needed co protect the rcul-lifc Lorax forests, whose prtservation is essential to a// life on our p laner.

To le-Jrn more about The Lorax Project aod how yo11 ca n help, visit www.theloraxprojecr.com.